Calling Bullshit is a crucial read for anyone living in today’s information-overloaded world. The book’s clear and engaging approach to teaching skepticism is invaluable. Whether you’re navigating business decisions or simply trying to make sense of the news, Bergstrom and West offer tools to cut through the noise and identify the truth.
Tag: Advice
Iterative Growth and Market Stickiness: How Sesame Street Was Dethroned by Blue’s Clues
By continually refining your approach and maintaining a laser focus on your target customer, you can create a product or service that not only meets but exceeds market expectations, ensuring long-term success and market leadership.
The Subtle Art of Not Giving a F*ck: Prioritizing What Truly Matters
Pursuing positive experiences can be negative, while accepting negative experiences can lead to positive outcomes. By facing challenges head-on and accepting discomfort, we grow stronger and more resilient—crucial for start-up and scale-up ventures.
To Patent or Not to Patent: A Discussion Over Coffee
Sure, raising capital can be tempting, but it’s not always the magic solution. It’s like inviting a new player onto your team – with their own set of rules and expectations.
Understanding the Market Mix: The Diffusion of Innovation Curve
Knowing which segment your customers fall into – Innovators, Early Adopters, Early Majority, Late Majority, or Laggards – can make all the difference in your go-to-market strategies.