Tag: Advice

Navigating the Death Zone: Aligning Expectations with Reality in Scale-Ups

In the world of start-ups and scale-ups, there’s a point where reality clashes with expectations—a space I call the Death Zone. Inspired by Atomic Habits, The Toyota Way, and The Lean Startup, the Death Zone is the unavoidable gap between ambition and execution. It’s the grind before momentum, the struggle before traction. Just like climbers […]