I didn’t start Gear Valet with big plans or startup fever. In fact, I wasn’t looking to start anything at all. Years earlier, I’d led a tech venture in the energy space—ambitious, investor-backed, and ultimately, not successful. After that, I wasn’t in a hurry to try again. So when I launched Gear Valet, it was […]
Category: Blog Post
Iterative Growth and Market Stickiness: How Sesame Street Was Dethroned by Blue’s Clues
By continually refining your approach and maintaining a laser focus on your target customer, you can create a product or service that not only meets but exceeds market expectations, ensuring long-term success and market leadership.
To Patent or Not to Patent: A Discussion Over Coffee
Sure, raising capital can be tempting, but it’s not always the magic solution. It’s like inviting a new player onto your team – with their own set of rules and expectations.
Understanding the Market Mix: The Diffusion of Innovation Curve
Knowing which segment your customers fall into – Innovators, Early Adopters, Early Majority, Late Majority, or Laggards – can make all the difference in your go-to-market strategies.