A must-read for teams in transition, founders in survival mode, and leaders trying to build something that lasts. Practical, digestible, and deeply resonant.
Category: Article
Case Study: How The $100 Startup Sparked a Side Project That Solves a Real Problem
I didn’t start Gear Valet with big plans or startup fever. In fact, I wasn’t looking to start anything at all. Years earlier, I’d led a tech venture in the energy space—ambitious, investor-backed, and ultimately, not successful. After that, I wasn’t in a hurry to try again. So when I launched Gear Valet, it was […]
From Death Zone to Cruise Altitude: Designing for Sustainable Scale
This week, we’re shifting gears. Over the last few months, the GGA Book Club has focused on how to survive the chaos of the Death Zone. But now, we’re heading into the next phase: how to build sustainable altitude. Not just staying alive—but building something that lasts.
Navigating the Death Zone: Aligning Expectations with Reality in Scale-Ups
In the world of start-ups and scale-ups, there’s a point where reality clashes with expectations—a space I call the Death Zone. Inspired by Atomic Habits, The Toyota Way, and The Lean Startup, the Death Zone is the unavoidable gap between ambition and execution. It’s the grind before momentum, the struggle before traction. Just like climbers […]
The Power of Focus in Go-To-Market Strategies for New Technologies
By concentrating on early adopters and employing realistic metrics, companies can effectively bring new technologies to market. This strategic focus lays the groundwork for long-term success and sustainable growth. Remember, the power of focus in your GTM strategy can make the difference between a technology that merely exists and one that thrives.