By continually refining your approach and maintaining a laser focus on your target customer, you can create a product or service that not only meets but exceeds market expectations, ensuring long-term success and market leadership.
Category: Blog Post
To Patent or Not to Patent: A Discussion Over Coffee
Sure, raising capital can be tempting, but it’s not always the magic solution. It’s like inviting a new player onto your team – with their own set of rules and expectations.
Understanding the Market Mix: The Diffusion of Innovation Curve
Knowing which segment your customers fall into – Innovators, Early Adopters, Early Majority, Late Majority, or Laggards – can make all the difference in your go-to-market strategies.