This week, we’re shifting gears. Over the last few months, the GGA Book Club has focused on how to survive the chaos of the Death Zone. But now, we’re heading into the next phase: how to build sustainable altitude. Not just staying alive—but building something that lasts.
Category: Article
Navigating the Death Zone: Aligning Expectations with Reality in Scale-Ups
In the world of start-ups and scale-ups, there’s a point where reality clashes with expectations—a space I call the Death Zone. Inspired by Atomic Habits, The Toyota Way, and The Lean Startup, the Death Zone is the unavoidable gap between ambition and execution. It’s the grind before momentum, the struggle before traction. Just like climbers […]
The Power of Focus in Go-To-Market Strategies for New Technologies
By concentrating on early adopters and employing realistic metrics, companies can effectively bring new technologies to market. This strategic focus lays the groundwork for long-term success and sustainable growth. Remember, the power of focus in your GTM strategy can make the difference between a technology that merely exists and one that thrives.