Book Reviews & Blog

From Death Zone to Cruise Altitude: Designing for Sustainable Scale

This week, we’re shifting gears. Over the last few months, the GGA Book Club has focused on how to survive the chaos of the Death Zone. But now, we’re heading into the next phase: how to build sustainable altitude. Not just staying alive—but building something that lasts.

Navigating the Death Zone: Aligning Expectations with Reality in Scale-Ups

In the world of start-ups and scale-ups, there’s a point where reality clashes with expectations—a space I call the Death Zone. Inspired by Atomic Habits, The Toyota Way, and The Lean Startup, the Death Zone is the unavoidable gap between ambition and execution. It’s the grind before momentum, the struggle before traction. Just like climbers […]

Built to Last: Timeless Lessons for Visionary Leadership

It’s no surprise that Built to Last is a popular and timeless book. Collins and Porras have distilled decades of research into actionable insights that can help any leader build an enduring company. From core values to visionary goals, this book delivers timeless lessons that every business leader can apply. It’s a treasure trove of wisdom for leaders and entrepreneurs, with research shedding light on what it takes to build enduring success.