Author: Global Growth Advisory

Built to Last: Timeless Lessons for Visionary Leadership

It’s no surprise that Built to Last is a popular and timeless book. Collins and Porras have distilled decades of research into actionable insights that can help any leader build an enduring company. From core values to visionary goals, this book delivers timeless lessons that every business leader can apply. It’s a treasure trove of wisdom for leaders and entrepreneurs, with research shedding light on what it takes to build enduring success.

The Tipping Point: Leveraging Key Concepts for a Successful GTM Strategy

“The Tipping Point” encourages us to understand the dynamics of influence, the importance of memorable messages, and the power of context. When combined with the principles of “Essentialism” and “The Subtle Art of Not Giving a F*ck,” we have a comprehensive strategy for navigating our professional lives and achieving success in our GTM efforts.

The Power of Focus in Go-To-Market Strategies for New Technologies

By concentrating on early adopters and employing realistic metrics, companies can effectively bring new technologies to market. This strategic focus lays the groundwork for long-term success and sustainable growth. Remember, the power of focus in your GTM strategy can make the difference between a technology that merely exists and one that thrives.